Roger HarrisStudy of Trade Show Displays
June 8th 2009 00:44
:
I Enjoy Studying Trade Show Displays
I seldom miss trade shows when they come to my favorite mall. Besides the products they are featuring, I enjoy looking at how well the displays are put together and how effective they are in arousing interest.
Even companies on a small budget should use good trade show displays to focus on their products and services. Having nothing more than a representative for prospective clients seems like a significant waste of the cost of having a booth at the trade fair. A display that gets noticed is sometimes as effective as having a rep at the kiosk.
Of course, simply having a display is hardly sufficient. The quality of printing and the message on the printed materials is more important. The impact of the canvas printing should be positive and eye-catching. Color and quality of the image help draw attention to the booth and to the company's message.
Then, simply propping a poster against the wall is hardly professional. Good support of the well-designed display materials is another issue. The banner stands need to provide not only good support but need to be such that clients will not trip over them. The stands and accessories that help to present the display materials usually do not get much notice. They are, however, a vital part of any trade show display.
I watched as I went to a home decor trade show last weekend in one of the malls in town. Some companies had many prospective clients in their booths while others, usually those with poor display materials, had representatives just sitting and hoping someone would show interest in their products.
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